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MASP in São Paulo City

Welcome to São Paulo

A state filled with the most diverse towns, São Paulo is a beautiful destination that simply begs to be visited.


Whether you’re visiting to get lost in the sublime clutches of mother nature in the outstanding outdoors, sample some of the states’ insane gastronomy, or wander through the streets of the most various towns, São Paulo has something for everyone, and one visit will never be enough.

The world flavors of São Paulo

When it comes to gastronomy, São Paulo is insane. The state has the greatest variety of cuisines I’ve come across in my life.

Obviously, Brazilian food is predominant throughout the state, but you can still find more than enough eating venues and street vendors selling delicious dishes from around the world.

The food scene is strong, and both in São Paulo City and the surrounding towns have delectable possibilities, from North American to Japanese.

A million sceneries

With lush mountains, secluded beaches, and magical waterfalls, São Paulo is home to fantastic sceneries worth stepping out of the most touristy route.

Its unparalleled diversity goes way beyond gastronomy, it also refers to the state’s most mind-blowing landscapes and views that you can catch along a day-hike or day trip.

Explore São Paulo

São Paulo is one of the most diverse states in Brazil. It is a cultural melting pot in every aspect, from Japanese temples to Brazilian Indigenous communities.

View over Paulista Ave, the region with the best hotels in Sao Paulo

Where to stay in São Paulo City

Wherever you choose to stay in São Paulo, you’ll never be far from incredible restaurants, each with their own unique vibe.

Ipiranga Museum in São Paulo

Things to Do in São Paulo City

The biggest city in the country packed with parks, historical sites, museums, and a whole array of eating eating venues, from family-owned places to Michelin restaurants.

A melting pot of cultures

São Paulo can only boast its diversity because of the multiple immigrant and slave descendant communities that settled in the state.

Italians, Japanese, Angolans, Nigerians, Portuguese, Dutch, and many other communities helped build the state we know today. In most cases, you can find neighborhoods or even towns where their influence is unmistakable.

Put all of that in one place and you get SP.

Dynamic towns

Local tourism is a large part of many towns and is no surprise that a place with such a long history has a list with so many unique and dynamic places to visit.

São Paulo State is filled with small towns, but they’re absolutely packed with spirit. The countryside is chock-full with cities of a peculiar character, like Itu, Campos do Jordão, and Campinas.

The old parts of these cities are vibrant and filled with restaurants, historical sites, and many local markets, all of which add to a superb ambiance that can rarely be matched.

São Paulo is a state as lively as it gets. It holds a surprise in every corner, and each of its many destinations is more stunning than the last.

Criolo, Brazilian rap singer

There is no love in São Paulo.

— Lyrics of Não Existe Amor em SP by Criolo

A street art mecca

Known as one of the most vibrant street art scenes in South America, São Paulo has produced great graffiti artists who have left their mark not only in the capital city but throughout the world. For instance, Cambuci and Vila Madalena are neighborhoods in São Paulo City leading the way.[1]

While the city has become an outdoor art museum, with alleyways as well as big avenues increasingly attracting more and more visitors who come to the city just to see this type of cultural expression, other towns like Campinas and Santos surely don’t stay behind.

Zu Lai Buddhist temple in São Paulo

São Paulo tours

From the capital city to small countryside towns, there is a lot to see in SP. This guide compares the different tours to show you a little more of the state.

Coffee museum in Santos

Things to Do in Santos

The coastline of São Paulo is just one hour away from the state’s capital city. Santos, the biggest coastal town, is the packed with historical spots.

Discover São Paulo

Check my articles about São Paulo. Have a great and safe trip!


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